When you mentioned how frustrated you felt when filing a claim with your insurance after property damage I couldnt forget it. For instance, you may provide more options for roofing materials, or you may have a faster completion rate than other roofers. Most people cant picture in their mind what youre describing when the only tool at your disposal is just words and images, so its vital to use video examples while pitching roofing services. 5/12 Roof Pitch 22 angle = 22.62 degrees Details. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 2000 Ashton Blvd STE 450 Lehi, Utah 84043. First impressions are everything, especially in an industry where image and reputation play such huge roles in growth and success. Now, its time to explain the why of it all Why do we do what we do? As you explain upgrade options, be sure to outline what makes the more expensive products worth the extra money (longer lasting, retains color longer, etc.). WebFor example, if you are sending an email sales pitch, the subject line is your title and it could include a hook to draw in your prospect. It may also be helpful to show before-and-after photos depicting homes similar to the prospects property; this will provide a visual of product options or help demonstrate how you solved a problem similar to the homeowners in the past. Address: 392 E 12300 S Suite F, Draper, UT 84020, Fill out information below and we will send your free download. Reboot your presentation with these effective roofing sales pitch tips to help boost your close ratio. It is important that they know you can help them make it work for their budgetor help them file a damage claim where relevant. When we describe our ideal customer and the customer hears it, they feel like you just described them. Our canvassing app provides solutions for lead tracking, lead management, and all your other field sales and d2d needs. Tape measures have been replaced by apps, the analog by the digital, and drones have become fully i, ted in the process. This will build the clients trust in you and what you offer. This small window of opportunity is why you need to have a dialogue prepared to produce your desired outcome with any customer. Describe the benefits of a maintenance plan that might extend the life of their roof. As you inspect the roof and attic, snap pics of any existing damage and potential future trouble spots. Instead of depending on the outcome, go into each sale seeking to know your audience and build a solid relationship with them. 260+ Video Library: https://www.theroofstrategist.com/----SALES STRATEGIES \u0026 TRAINING----100% 'NO BS' 30-Day Money Back Guarantee Best option to get it ALL for you or your team? Make your case with a case study 6. Residential roofing sales are not what they used to be. Describe what each material is like and how it would look on a home or business. Utilizing positive feedback, references, and referrals as canvassing tools is a great way to reinforce your credibility, sell your services, and grow your business. Roofing Sales Pitch Tips That Work: 6 Things to Start Doing. By educating the customer, you empower them to make an informed decision that best suits their needs, thereby cementing their trust and closing more business. An example of a successful sales pitch presentation is Aaron Krauses Scrub Daddy Pitch (Shark Tank Season 4 Episode 7). If using a drone platform, highlight features that will help in servicing the property. WebFor example, suppose your prospects are planning to put their house on the market and want to boost its curb appeal and potential resale value with a new roof Everything I do here and on my YouTube channel and my podcast (on Apple and Spotify) is designed to help you and your team smash your income goals and give every customer an amazing experience. Be sure to utilize these assets as you talk to the homeowner. But keep in mind, a "no" today may turn into a "yes" in a year or two, especially if you maintain the right attitude during your sales presentation. Dress appropriately, show respect for the homeowner and his or her property, and arrive with all your sales materials, from brochures to video presentations, ready to go. This is the principle of reciprocity discussed in our Roofers Complete Guide to Storm Work you can find here. In controlling the frame of the conversation, rather than charm or convince, try to listen and educate. It may be way too expensive for what you need, but this is what professionals use. It is always good to be transparent and communicate clearly. Is it time to reboot your sales presentation? Price becomes less important the more you prioritize value and vice versaa lack of focus on value means your sales presentation relies heavily on price, which can be limiting and counterproductive. Offer and explain the benefit of warranties, as they can provide peace of mind for customers that their investment is protected. In fact. Its a great refresher. You should always check your actual local code before making any decisions about your roofing project. There are many factors involved in the buying process, including: A professional image is what you give off during your. Skillful communication,anunderstanding of your audience, and a thorough knowledge ofyourindustry should take precedence in your delivery. Come down to their level and talk ordinary. Throw in questions that relate back to their pain points. If you want to close more roofing jobs you need to listen to the homeowner. Roof Online participates in the Amazon, Home Depot, and Roofle affiliate programs and may earn commissions from purchases made through links on our website. Agitate the pain 4. Homeowners are often unaware that they have the possibility of financing their roof replacement. In that case, heres an example of what you could say. Loved your booth design! Granted, there is not one single way to do this. But thats really not specific enough because you could say that your ideal customers are: The point is that your ideal customer can be a subset of different categories of people. You typically only have a few minutes when first knocking on someones door to explain how your product or service can relieve their pain points. Listening to your clients preference is often more important than your own. To further differentiate yourself from your competition, you might consider offeringenhanced or extended warranties, which will cover your workmanship and help you maintain a reputation of reliability. Careful, active listening will clue you into opportunities to educate the prospect and start building a trusting relationship. Mr. Gray has over 25 years of experience in the roofing industry, with training and practical experience in roof safety, roof inspection, roof condition assessment, estimating, roof design & specification, roof installation, quality assurance, roof maintenance & repair, and roof asset management. Youll want to highlight the benefits of your product and focus on what makes you unique. We show up, and were the ones initiating contact. That means that you must have confidence This empowers the homeowner to make a decision right for them, and it gives you the opportunity to upgrade when it makes sense. Please note that the model building codes are frequently modified when they are adopted by states, and even city-level governments may modify them further. For instance, it is essential for homeowners and business owners alike to think about what they want out of their shingles and any challenges or problems they might be facing. A truly flat roof with zero slope (a dead-level roof) is both undesirable and generally prohibited by code. Ifyourcompany is notyetusingdrones, it might be time to re-evaluate. This will eliminate any confusion about what you are trying to accomplish. Use thesetenroofing sales tips to raise your homeowner presentation game so your business can book more projects. It will tell you the slope of your roof in degrees, rise/run, or percentage, and automatically convert from one to the other. This can easily be incorporated in a sales pitch, people like to know exactly what you can do for them in a short amount of time. Be sure to mention your companys excellent warranty, in case of problems down the road or if something were to happen due to unforeseen circumstances. So to ease over the price a little bit, offer financing and pre-qualification. Whos the perfect customer for you? salespeople with the ability to capture high-res images, acquire on-site measurements, build polished reports, adjust waste percentage, and create accurate estimates, all on-site. The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Discuss the different types of roofing materials available. Want to close more sales? We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. There are a lot of different avenues to take a sales pitch like this. We just got her roof approved by the insurance. Instead of depending on the outcome, go into each sale seeking to know your audience and build a solid relationship with them. Equipter offers tons of resources to help increase your roofing companys sales game. Drones can also spark the interest of neighbors and open the door for more business. The pitch example starts off by clearly defining the problem and solution. The roofing sales process has five main steps: prospecting, qualifying, pitching, closing and following up. Click here to see Section 1507(Requirements for Roof Coverings). Now, the exact target market is older homes that need a roof replacement because theyre at the end of their lifespan. Additionally, never try to oversell yourself or your product. Let's get started. Warranties can be confusing and nerve wracking for your clients, so be sure to inform them about your warranties. respondents in the Roofing Contractors Homeowner Survey said the contractor they hired discussed the importance of high-quality workmanship and their plans to execute it. The run of a foot is equal to 12 inches; therefore, the pitch determines how high the roof will rise over a foot. Do you have a tried and true technique that helps you deliver professional, effective roofing sales presentations? Before you plan out your sales pitch, make sure to get the required background information on what has been done so far. If always be closing is your sole purpose, you may not always leave with a signed contract in hand. How Installers Can Beat Net Metering 3.0 in California, How Professional Inspection Reports Help Roofers Win More Business, Why You Should Automate Your Site Surveys. They also tend to have less exposure to the suns damaging UV rays over the course of a day than a less steep roof. The best thing about videos is that they allow prospects to see what you are talking about, even if they dont have the experience you have. Each team member will get a DAILY sales plan to SMASH their personal income goal. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Discuss the different types of roofing materials available. Roofing salespeople dont need pricey tech toys or in-house programmersto take advantage of digital sales tools. Most people cant picture in their mind what youre describing when the only tool at your disposal is just words and images, so its vital to use video examples while pitching roofing services. For instance, when a prospect expresses concern about a shady roofer who messed up a neighbors home, use it as an opening to explain what to look for in a professional roofing contractorthen you can differentiate yourself by outlining how your company fits that professional mold. Detail how your product or service improves your customers situation. Investor pitch. Call/Text: 303-222-7133=============----FREE TRAINING---- Pitch Like a Pro! This exclusive program covers everything from knock to close, with packages for individual roofing sales reps and entire teams. Information is your best friend when it comes to closing sales. Call/Text: 303-222-7133=============----FREE TRAINING---- Pitch Like a Pro! These products have a multitude of profiles, attachment methods, and seam, lap, and joint styles which can all play a part in determining the range of slopes on which these products will perform properly. If explaining upgrade options with premium or designer shingles, point out why these products are worth the extra expense (more durable, retains color longer, etc.). The Roof Strategist YouTube Channel Many roofing sales companies LOVE this program because its a consistent process to train everybody on a relatable sales system that WORKS and thats a lightning-fast way to get results. Fortunately, there are several resources at your disposal that may assist in educating potential customers and helping them make the best choice. Ready to grow your roofing business at lightning speed?Talk to a member of our team today to learn how. With apps such as IMGING, just a drone and your mobile device become an advanced inspection toolkit. The important part of this type of pitch is not starting the pitch about talking about yourself, your company, or service but about something that connects you to the prospect. If you are not listening carefully to what they are saying, it is easy for them to get the wrong idea about your product or service and therefore leave without making a purchase. Check out 3 sales pitches we find successful and start from there. Roofing replacement price tags can knock a roof-sized hole in a homeowners budget! A sales enablement service and mobile CRM designed specifically for outside sales, including field sales and door-to-door sales teams. Granted, there is not one single way to do this. But what if you mixed it up and asked an open ended question immediately that you know will get the prospects attention. Make it clear that they need your product or service to avoid future pain. Web10-Second Pitch for Roofing Sales & Retail. Not consenting or withdrawing consent, may adversely affect certain features and functions. Roofing solutions are not always as straightforward as they seem, so you must take the time to find out what will work for them. Questions About Products or Programs? Clean, sophisticated, and professional, but nothing flashy. Another way to think of the who is to consider your ideal customer. In addition, more than 50% of those contractors said they closed more sales when they showed homeowners more than one shingle option. If you want to know the slope of anything with amazing accuracy and you like cool new tools, you should check out this digital level. What is a Roof pitch examples? Dont be afraid of being frank with the customer. EducateAfter inciting initial trust, establish your expertise by educating the customer. Many people will rely heavily on the experience of others in their roofing contractor vetting process, so take the time during your sales presentation to show them peer reviews and recommendations from happy homeowners. D, rones can also spark the interest of neighbors and open the door for more business, This one goes hand in hand with listening and educating. One-minute sales pitch. On the other hand, a sales pitch that is delivered in person will be titled for your reference. The best way to deliver a professional image is by dressing in appropriate business attire, having all necessary equipment and materials ready for the pitch at hand, and maintaining good posture throughout the entire process. Fortunately, you can find plenty of available tools to help educate potential clients and guide them to the right decision. 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